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The flag-Bearer of Shamsan Group of
industries is national beverages Co., which was established in the
year 1981 to produce and market carbonated beverages in 250 ml
returrnable glass bottles
- 35% share of the soft drinks market in Yemen.
- Very big, well-oriented fleet of transportation and distribution.
Centralized distribution to all main city depots and through
sub-agents to small towns.
- Sales and merchandising team of over 120 persons in addition to area
sale agents and representatives.
- In 1994, CSD in one-way pet bottles were launched for the first time
in Yemen.
- As on today, we enjoy 75% market share of this package
- Time to time introduction of new flavours such as cloudy lemon,
cream soda, tonic water, club soda ETC.
- In order to maintain our position as market leaders and to stay
ahead of others, we are preparing for a leap jump with a new product
and concept by the end of this year 2002 or latest by early 2003
- Production assets have grown many-fold and are being utilized.
- Ever since the early days, sales have witnessed a steady growth of
15-20%
- A steady involvement in capital investment to bring up the la test
technology related to the filed of bottling and to preserve and
protect our environment.
- Mineral water in 750 Ml one-way pet bottles is to be launched by
October 01,2002
- Future development in business involves setting up of three new
factories in Aden for the production of CSD, juices and mineral water
by the end of 2003. The expected capital investment is around 15
million dollars.
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